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The
Internet is a powerful way to compete against national auto chains — especially
when it reduces a dealer's reliance on location. Like, uh, being freeway
close.
Build
a dream car on the Web. Have it brought to your home or office for a test
drive. Finance it online in 250 keystrokes
or less. Take delivery anytime, anywhere. You're in the showroom of tomorrow
right now. Can I get you something?
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I've
distilled the buying process into the series of decisions each customer
must make when purchasing a car. Online buyers can begin at any of these
critical decision points, then move on to interact with the others, each
in their own way, each at their own pace.
Dealers are repositioned as information brokers who offer a sophisticated,
new level of customer convenience. My Customer Prospecting Program and
its matching webware were developed as a plug-in application for the Windows
NT systems driving most dealerships today industry-standard dealer
management programs from Reynolds & Reynolds and ADP
Backed by live, online sales agents ready to respond to EMail and voice
queries, customers will enjoy the most satisfying car buying experience
ever.
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